May 26, 2021
If you were a color,… what color would you be? A color reveals much more than you think.
That’s why the use of color in your drawings will strongly determine how your message will be perceived.
When your audience looks at your drawing, the first thing they see and feel will be pretty much guided by the colors you are using.
And this is subconsciously happening in the brain, even before they start reading or analyzing your content.
So, I am happy to share 3 tips about the use of color in visual communication that you can start applying today:
2. Don’t use too many different colors.
Our brain is always looking for patterns in data.
Colors can help to find these patterns and see connections.
When you use many different colors, it’s way more difficult to bring structure and show ‘the thread’ of the story.
3. Combine warm and cold colors.
Warm colors (such as orange, yellow, and red) typically draw attention, especially when they are combined with cold colors (blue, violet, green).
If you use only warm colors, your drawing will come across as garish or flashy.
If you only use cold colors, it might feel muted.
Combining warm and cold colors brings a certain balance into your drawing.
Choose colors consciously
Last but not least, we will give you a bit of insight into the most common associations people make with colors, so you can choose the appropriate color to bring across your story: