When brainstorming for new ideas, having a set of well-defined user personas can serve as a source of inspiration. You and your team, can use personas to generate ideas that directly address the needs, preferences, and pain points of specific user segments. This way, you'll ensure that the innovation process is grounded in a deep understanding of the users. It will surely help you focus and prioritise.

TIP: You might have a lot of assumptions about your user personas. Check and validate them timely.

TIP: Make your user personas visual and bringing them into your (virtual) meetingroom.